NewFronts 2016: Playboy Dresses Up With New Original Digital Content

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Playboy will look to go after young millennial men with the development of several new original digital series to stream on its website, the company said during its first NewFronts presentation Friday.

Touting its "safe for work" content, Playboy.com – which in 2015 removed nudity from the site – wants to reach upscale men with content that focuses on lifestyles, documentaries, food & spirits, scripted comedy and gaming. Over the last two years the site has driven down its median age of users to 31 from 47, said Playboy executives.

“This is an exciting and complex brand transformation,” Playboy Enterprises CEO Scott Flanders told advertisers and journalists attending the NewFront.  “Now, with the debut of our original video slate, we’re continuing to usher in a new era of Playboy.”

For the full story go to Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.