With the first two of four new fall talk shows getting off to a slow start, it seems that stations may be asked to show some patience with this fall’s syndicated talk crop.
Sony Pictures Television’s Greg Behrendt debuted Tuesday with a 0.8 rating/2 share weighted average for its primary runs in 52 metered markets, down 33% from its lead-in and year-ago time period averages of 1.2/4.
Airing at 9 a.m. on Tribune’s WPIX in the top-ranked market of New York, the show averaged a 1.0/4, off 29% from its 1.4/5 half-hour news lead-in and 9% from a year ago, when Judge Mathis pulled a 1.1/4.
It did better in women 25-54, averaging a third-place 1.1/7 on WPIX, behind Regis & Kelly and the third hour of the Today, while maintaining its ratings lead-in average in the demo.
In No. 2-ranked Los Angeles, Behrendt was at a 0.7/3 at 10 a.m. on KTLA, off 13% from its news lead-in (0.8/3) and 30% from Jerry Springer a year ago.
Station owner Tribune, partnered with Sony on the show, recently expanded its KTLA morning news show by an hour to 10 a.m., presumably to provide Behrendt with a different audience flow than the previous 9 a.m. entrant, Maury. But Tuesday, the news program plunged 47% from the 1.5/6 Maury delivered in the final half-hour a year ago.
Behrendt’s best performance came in Cincinnati, the 34th largest market, where it averaged a 2.8/7 at 3 p.m.
Meanwhile, Telepictures’ Keith Ablow grew slightly in its second day, rising a tenth to 1.0/3. But its debut in New York, preempted Monday for 9/11 coverage, suffered with a 0.5/2 at 10 a.m. on Fox’s WNYW. It fell 44% from its Tyra Banks lead-in (0.9/4) and 62% from last September’s time period inhabitant, Texas Justice (1.3/5).
Next week, King World’s Rachael Ray and NBC Universal’s Megan Mullally debut.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.