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New Media Player For NBC Affiliates

NBC affiliates can expect a new media player on their Websites this summer, according to NBC Universal President Jay Ireland and NBC Affiliate Board Chairman Marci Burdick.

The player, slated for an August launch, and growing the Weather Plus franchise were among the highlights of the NBC Affiliates meeting in New York.

Burdick, Senior VP at Schurz Communications, said the network’s Futures Committee would work on the video player with an eye on a summer debut. "We’re intrigued by the prospects," she said.

Asked how such a player might require a costly overhaul of a station’s site, Ireland said there’d be "no negative impact or change" to the current station sites.

The affiliates also discussed advancing NBC’s Olympics partnership, and exploring new opportunities with the Games online.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.