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New Media Kit from ESPN Radio

ESPN Radio wants potential advertisers to tune their dials to its new media kit.

Available online (, the kit will provide advertisers and branding specialists with up-to-date information about ESPN Radio's sports-entertainment programming, which reaches more than 11 million listeners weekly, the company said.

Among features in the media kit: nearly one hour of audio clips from ESPN Radio; consumer and media research; detailed information about all of ESPN's shows, including number of affiliates, DMA coverage and weekly ratings, along with premium-sponsorship opportunities; case studies; talent bios; and preview photographs and video. A downloadable directory of affiliates will be made available shortly, the company added.

“ESPN Radio is the leading destination for breaking sports news, compelling interviews and expert commentary," ESPN Radio Sales vice president Mike Connolly said in a prepared statement. “It's the perfect medium for connecting with the active sports fan, and we wanted to supply marketers with all of the tools needed to make doing so a whole lot easier.”