New Line's Tower-ing Package

By John Eggerton
( Broadcasting & Cable )
published

New Line Television has cleared its 21-film syndicated movie package, New Line 11, on stations reaching more than 83% of the country, including 15 Fox owned-and-operated stations.

The barter package—stations pay in ad time rather than cash—debuts in 2007.

The package's big draw is The Lord of the Rings: The Two Towers. Other films include The Notebook, John Q, Blade II and After Sunset.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.