Netflix Signs Hasbro Studios To Output Deal

Netflix will add popular Hasbro Studios series Transformers Prime and My
Little Pony
to its online instant streaming service as part of a
multi-year deal with Hasbro Inc, the companies announced Thursday.

The Hasbro content, which also includes kids-targeted series Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck &
willbe available immediately on Netflix, as well as the Netflix "Just For Kids"
section targeted to children 12 and under. The series currently air on the Discovery Communications/Hasbro Inc.-owned Hub network. 

Other series such as JEM & The Holograms,Transformers: Generation 1,G.I. Joe: Real
American Heroes,
Transformers: Beast Wars and Transformers: Rescue Bots
will follow later in 2012, said Hasbro.

"We are very excited to be working with Hasbro Studios," said Cindy Holland, Vice President of Content Acquisition at Netflix in a statement. "This deal allows us to offer even more great kids' programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime and Pound Puppies after the season finale airs on The Hub."

Added Hasbro Studios President Stephen Davis: "We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service. We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all-screen strategy."

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.