NCTC Adds Music Choice to TV Everywhere Offering

The National Cable Television Cooperative said Monday it has added content from Music Choice’s collection of music channels to its TV Everywhere authentication product WatchTVEverywhere (WTVE).

NCTC members that carry Music Choice services will  be able to offer heir custoimers more han 46 streaming music channels on and through iPhone, iPad and Android Apps. In addition, customers can access Music Choice’s library anytime and anywhere by logging onto and providing their TVE credentials.

 “WTVE is a proven provider of TVE authentication for nearly 200 NCTC members and their customers,” said NCTC executive vice president of programming Judy Meyka in a statement. “WTVE encompasses some content that members may take under direct agreements, including Music Choice. This collaborative effort underscores NCTC’s commitment to expanding the content available on WTVE for the benefit of our members.”

The WTVE platform now includes more than 50 major programming services. NCTC has a broad range of WTVE member affiliates, ranging from systems serving less than 500 subscribers to members with as many as 200,000 subscribers.