NBCU’s Ready To Get ‘Knocked Up’

NBC Universal TV Networks Distribution is ready to open the pay-per-view and on-demand windows next month on Knocked Up and Evan Almighty.

Knocked Up, the romantic comedy starring Katherine Heigl and Seth Rogen, will be available on Nov. 8. In addition to the edition that appeared in theaters, NBCU will offer an unrated version of the movie, as well as a high-definition format of that cut in select markets. Distributors make the call on which cut(s) of Knocked Up they wish to proffer to customers, according to an NBCU spokeswoman. Comcast, Time Warner Cable, DirecTV, Verizon’s FiOS TV and AT&T’s U-verse video platform are on board with the film.

Behind-the-scenes and red-carpet moments, as well as deleted moments and an extended scene, also will be available as bonus footage on cable affiliate’s free on demand platforms.

Moreover, the Knocked Up premiere will be promoted on E!’ broadband portal, The Vine, to drive buy rates.

The on-demand and PPV windows for Evan Almighty start Nov. 20. Once again, the film, in which a junior congressman played by Steve Carrell is asked by God (Morgan Freeman) to build an ark, will be available in an HD format in select markets. In addition to the film, NBCU will also offer the following free on-demand  features: special behind-the-scenes footage; one-liners from co-star Wanda Sykes; and a look at how Carell is transformed into biblical character Noah.

Moreover, NBCU will offer library title and Evan Almighty forerunner, Bruce Almighty, at a reduced library price.