NBC won the night in the 18-49 demo Wednesday, winning every daypart on its way to a 3.9 rating/12 share average. That's according to Nielsen Media Research fast national overnight numbers.
Because the fast nationals do not reflect a complete ratings snapshot of live programming--the coverage of the funeral of Ronald Reagan on the Big Four nets at 8-8:30--the numbers will likely change slightly when the final national numbers are released.
On an otherwise somber night, NBC won every daypart with a lineup of Scrubs and strong performer Last Comic Standing. CBS was second with a 2.3/7 for 60 Minutes, King of Queens, Still Standing and 48 Hours. Fox was third with a 2.2/7 for an all-Simple Life lineup. ABC was fourth in the demo with a 1.7/5 for My Wife & Kids, back-to-back Drew Carey episodes and Ultimate Love Test.
The WB was fifth with a 1/3 for theatrical, O, and UPN was sixth with a .7/2 for back-to-back Enterprise repeats.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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