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NBC Says Viva Las Vegas

NBC gave new drama Las Vegas
the first full-season pickup from any of the "Big Four" networks.

"It’s no secret that Las Vegas
has been very good luck for NBC on Monday nights since its premiere, and the public wants more of the glitz and glamour," NBC Entertainment president Jeff Zucker said.

Las Vegas

, airing Mondays at 9 p.m., is this season’s highest-rated new drama in the key adults 18-49 demographic.

Last Monday, the show scored a 4.5/10 in the demo, and it is averaging a 4.6/11 after four outings.
Las Vegas
is written and executive-produced by Gary Scott Thompson, who also wrote The Fast and the Furious
, starring Vin Diesel. Gardner Stern, Scott Steindorff, Justin Falvey and Darryl Frank also executive-produce, and Michael Watkins co-executive-produces and directs.

The series is from NBC Studios and DreamWorks Television.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.