NBC Rocks on Monday Night

NBC quaked, rattled and rolled to another win in the 18-49 demo and households Monday night on the strength of the second half of its disaster flick, 10.5.

NBC averaged a 6.9 rating/18 share for the night, winning every daypart with a fast start from Fear Factor (4.6/14), followed by 10.5 (7.5/18).

CBS was second in the demo with a 5.0/13 for its comedy lineup of Yes Dear, Still Standing, Raymond and Two-and-a-Half Men.

Fox was third in the demo with a 4.6/13 for an American Idol special and a 4.5/11 for The Swan.

Netlet The WB edged out ABC for fourth in 18-49s, recording a 2/5 for strong showings from Seventh Heaven (2.1/6) and Everwood (2.1./5).

ABC only mustered a 1.9/5 for its highly touted, three-hour theatrical, Unbreakable, and that after pulling out the promotional stops with interstitials hosted by director M. Night Shyamalan, plus brief interviews with stars Bruce Willis and Samuel L. Jackson, a behind-the-scenes look at the new Shyamalan movie, The Village, and a 7½-minute trailer for the new film, which is being distributed by ABC parent Disney.

UPN was sixth with a 1.3/3 for The Parkers, Eve, Girlfriends and Half & Half.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.