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NBC opens The Restaurant

NBC will premiere its new one-hour unscripted reality series, The
Restaurant
from Survivor's Mark Burnett, on Sunday, July 20 at 10
p.m.

The Restaurant features celebrity chef Rocco DiSpirito as he opens a new
Manhattan eatery under the camera's eye.

NBC has had a good measure of success with its all-new reality slate this
summer, featuring Fame, For Love or Money, Crime &
Punishment
, and Dog Eat Dog so far.

Fame, featuring choreographer Debbie Allen, has improved its Wednesday 8
p.m. time slot by 32% versus last year at this time, while the premiere of
For Love or Money delivered NBC's highest 18-49 ratings on Mondays from 9
-11 p.m. since April 2.

Still to come, besides The Restaurant, are Jay Mohr's Last
Comic
Standing on Tuesday, June 10 at 9 p.m., and returning reality
show Meet My Folks on Monday, June 16 at 10 p.m.

The six-episode series is executive produced by Burnett, Reveille's Ben
Silverman and Magna Global Entertainment's Robert Riesenberg.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.