NBC Cable Goes Voom
Start-up DBS HD service Voom has just plugged a few more holes in its programming lineup, adding a range of cable channels.
The colorful meld teams the Rainbow co-owned Voom with Peacock-owned cable nets Bravo, MSNBC and CNBC. That’s in addition to a recent deal to add HBO’s HD services and Turner Broadcasting’s conventional networks, including TBS, TNT and CNN.
The Voom lineup now consists of 30 HD channels and 75 standard-def channels.
Voom, a $2 billion gamble from Cablevision head Chuck Dolan, is reworking prices and adding service in an attempt to capture the HD space.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.