NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block

NBC will move into the preschool arena on July 7 with a new Saturday morning preschool programming block, NBC Kids, July 7.

Preschool network Sprout, a partnership of NBCUniversal, PBS, Sesame Workshop and Apax Funds, is programming the lineup. Among the shows to air on NBC Kids: The Wiggles, Sprout's Noodle & Doodle, Jim Henson's Pajanimals, Poppy Cat,Justin Time and LazyTown.

"NBC is proud to partner with Sprout in providing progressive new programming that will entertain and encourage children to achieve more positive life choices," said Robert Greenblatt, chairman of NBC Entertainment in announcing the block."This is an ideal blend of entertaining shows that also offer promising benefits to the development of children on many levels."