NBC Affils Hopeful About New Network Parent
Many general managers at NBC affiliates are encouraged by Comcast's acquiring a majority stake in NBC Universal, and hope the cable monolith's programming expertise will give NBC's long ailing primetime a shot in the arm.
“Comcast is a smart company and Steve Burke is a smart guy,” says WPTV West Palm Beach VP/General Manager Steve Wasserman. “All the general managers would be hopeful that Comcast can offer new thoughts and ideas about primetime and how to move the network forward.”
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