NBA TV Sets Record With Warriors-Spurs Telecast

NBA TV’s Sunday night telecast of the Golden State Warriors’ record-tying win over the San Antonio Spurs set an all-time ratings record for the network.

The Warriors win over the Spurs, which gave the Warriors a record-tying 72 NBA regular-season wins, averaged 2.6 million viewers, according to network officials. The game nearly doubled the previous mark of 1.4 million viewers set by the Jan. 25 Spurs/Warriors game.

On the social media front, content across NBA TV, NBA on TNT and NBA.com accounts on Sunday generated more than 35 million social impressions, 57% higher than the comparable day last year, according to network officials.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.