NBA TV Dunks Ratings Record With Spurs-Warriors Telecast

NBA TV’s Golden State Warriors-San Antonio Spurs telecast last night set an all-time ratings record for the network, drawing 1.4 million viewers.

The Jan. 25 game, in which the defending world champion Warriors defeated the Spurs in a blowout, beat out the previous high of 1.07 million viewers set by the May 2014 Atlanta Hawks-Indiana Pacers Game 6 NBA Playoffs telecast, according to the network.

Overall, NBA TV’s live game telecasts are averaging 317,000 total viewers this season, up 10% when compared with the same time period last year, according to network officials.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.