The NBA and Turner Sports will team with Yahoo Sports to launch a new nightly, mobile-targeted studio show on the Yahoo Sports App beginning Jan. 21, according to the league.
The Bounce live show will feature rotating analysis including former NBA stars Gary Payton and Jason Terry, along with WNBA legend Swin Cash discussing the evening’s games, according to the league. The show will also feature in-progress highlights, a live scoreboard, social media integrations and behind-the-scenes footage.
“The Bounce will offer a new way for our passionate fans to experience NBA content on their mobile devices, as both a standalone show or as companion programming to live games, so viewers have the option to tune in to the national and locally televised games that are profiled on the show,” said David Denenberg, senior vice president of Global Media Distribution and Business Affairs, NBA in a statement. “The Bounce builds on Yahoo Sports’ comprehensive NBA programming that already includes editorial coverage, traditional highlights and the league’s official Fantasy Game.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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