NATPE adds membership options

In an attempt to drum up more members and make its services more accessible,
the National Association of Television Program Executives has created
a new $150-per-year professional membership option, as well as a $95 educational
membership for students and professors.

The professional membership will essentially be an individual membership for
industry professionals.

Previously, there had been only a corporate membership, at $475 a pop, and no
membership category for academe.

In the wake of a changing sales marketplace and syndicator cost concerns,
NATPE has been trying to reinvent itself and "restore that sense of community,"
as CEO Bruce Johansen put it back in March.

That remake has included new incentive packages for exhibitors and more
flexibility in terms of exhibitor options.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.