The National Geographic Channel is teaming with the Centers for Disease Control and Prevention to offer disaster preparation tips through Nat Geo's hit series Doomsday Preppers.
The campaign will feature both online and on-air spots that will highlight practical preparedness tips from the CDC's web portal, said network officials. The spots will air on Nat Geo beginning with the Dec. 11 episode of Doomsday Preppers, which focuses on Americans who are preparing for what they see as the end of the world.
“We hear from fans of Doomsday Preppers often that even our most eccentric characters don’t just make great TV, they also leave an impression about the importance of being prepared for an emergency,” Courteney Monroe, chief marketing officer for the National Geographic Channels, said in a statement. “The CDC is the perfect organization to partner with to give our viewers practical steps that they can take to get themselves prepared to survive different types of disasters.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.