Las Vegas — Video tech provider Kaltura and tech services company Kaltura have teamed up to offer an end-to-end managed TV platform for OTT media companies, the two shared at NAB.
The solution pairs Encompass’ media content acquisition and distribution services with Kaltura’s multi-screen OTT service management and monetization suite. The offering promises support for several, flexible business models, including authentication-based, subscription and ad-supported.
“While the barriers to entry for media companies and content aggregators looking to launch a direct-to-consumer OTT TV strategy may appear to be low, the reality is that many of the technology options available today are entry level at best,” said Ron Yekutiel, Kaltura’s co-founder, chairman and CEO. “Launching and running a premium service that will attract and retain consumers requires a more sophisticated approach. By partnering with Encompass, we can offer OTT providers a powerful, scalable and flexible end-to-end platform that will let them quickly launch a great OTT TV service anywhere in the world.”
Chris Walters, CEO of Encompass, added: “We are excited about the Encompass and Kaltura partnership and our combined ability to deliver a cost-effective managed OTT solution enabling content owners, networks and service providers to reach new markets, monetize content and increase revenue.”
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.