Myx TV Launches Roku App

Asian-American targeted network Myx TV will make its content available on the Roku digital media receivers, the network announced Monday.

The network has teamed with content distribution company adRise to make its programming available to more than five million Roku owners. The Myx TV app is currently available through the Roku Channel Store beginning today.   

“Part of our commitment to providing the best of Asian American entertainment is to make sure that Myx TV conveniently reaches a growing number of viewers with a keen passion and interest for the kind of content that we offer,” said Miguel Santos, General Manager for Myx TV in a statement. “adRise’s technology puts us in a position to make viewing of Myx TV possible anytime, anywhere in the U.S. for free on their Roku boxes.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.