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MyDTV Is Now MeeVee

MyDTV Inc. announced Monday that it has changed its name to MeeVee Inc.

The developer of personalized programming-search and recommendation engines said its new brand “better reflects a product portfolio focused on delivering localized and customized television schedules and listings, program recommendations, video search and alerts for television viewers.”

“We have changed our name to set the stage for forthcoming product offerings that will further enhance our existing video-navigation tool," founder and CEO Gil Dudkiewicz said in a prepared statement.

“These new offerings will cut through the clutter of channel proliferation and allow consumers to find and view the content they care about,” he added. “Our technology sorts results according to relevant information, and it is then optimized for television-listings content, demonstrating how easy it is to find something of interest to watch.”