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Music Choice Taps Canoe's Digital Ad Insertion

Advertising-technology provider Canoe said today that Music Choice, the music-TV programmer, will use Canoe's dynamic ad insertion for video-on-demand ads. Music Choice generates more views with its VOD content than any network, the companies said in a release, and Canoe's DAI will offer more flexibility on ad campaigns. 

Music Choice chief operating officer Christina Tancredi said in the release: “As the leader in the On Demand space we are thrilled to offer DAI to advertisers. This is especially important to our clients that cover the entertainment categories so that they can seamlessly optimize their messaging to our audience.” And Canoe CEO Joel Hassell said in the release: “We are very pleased to add Music Choice to our ever expanding group of programming networks. Their programming is very popular on our cable operator’s systems and we look forward to adding to their client offerings the VOD ad campaign scheduling flexibility Canoe provides.”

Canoe said its national VOD DAI platform is in 35 million households covering more than 130 DMAs. In 2014, more than 6 billion viewed ad impressions ran through the Canoe platform, and more than 2.5 billion ads were viewed in the first quarter of 2015. Canoe was founded by Bright House Networks, Comcast, Cox, and Time Warner Cable.

Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.