New Spanish-language broadcast network MundoFox launches today (Aug. 13). The new entry, from News Corp.'s Fox International Channels and RCN Television Group of Colombia, said today its affiliate in Phoenix is full-power TV station KMOH 6 Kingman /KEJR 40, owned by Hero Broadcasting LLC.
It has previously announced a litany of local affiliates, claiming coverage of 80% of the U.S. Hispanic market overall. Nationally, MundoFOX will be available on satellite-TV providers DirecTV and Dish network, both on channel 6.
For more about its programming and strategy, see this interview with content development VP Javier Szerman.
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