Skip to main content

MTV's 'Look Different' Campaign To Air Week-Long Programming

A week-long programming initiative highlighting issues related to race, gender, and anti-LGBT bias will begin across MTV platforms Oct. 13, the network announced today.

MTV's 'Look Different' campaign is meant to encourage young people to stand up to hidden bias in their everyday lives, and over a half a million people have since reacted through the initiative.

MTV and LogoTV are set to host a Twitter chat with Laverne Cox on Tuesday, Oct. 14, along with on-air spots from the 2014 MTV Video Music Awards.

The week will end with the documentary Laverne Cox Presents: The T Word on Oct. 17, where MTV and Logo TV will combine efforts to raise awareness using comedy, real-world stories, and conversations with MTV stars and advocates.

The networks will also celebrate Spirit Day on Oct. 16 with "go purple" efforts in support of anti-bullying and lesbian, gay, bisexual and transgender (LGBT) youth.

Programming will include:

Monday, Oct. 13:

“Look Different” Takes Over mtvU with Debut of New Bias-Themed “Quinnterviews”

Tuesday, Oct. 14:

First Cross-Network Twitter Conversation with Laverne Cox

Wednesday, Oct. 15:

MTV’s “Girl Code” Race Episode

Thursday, Oct. 16:

MTV, MTV2, mtvU and Logo TV Go Purple for Spirit Day

Laverne Cox Lights Empire State Building in Purple for Spirit Day and National Bullying Prevention Month

Friday, Oct. 17:

“Laverne Cox Presents: The T Word” Premiere on MTV and Logo TV