MTV has announced Jane Gould as the network’s new Senior Vice President of Consumer Insights and Research.
Gould’s position will entail overseeing consumer studies, providing analyses regarding MTV’s audience and identifying trends to inform MTV’s development, programming and marketing across all platforms.
Prior to joining MTV, Gould held the position of Senior Vice President of Consumer Insights for the Nickelodeon Group.
“At MTV, we’re always taking a look at culture and identifying the emerging trends that can help us uncover new insights about our audience. With Jane’s extensive experience and her ability to tease out the elements that could truly explode in culture, she’s the perfect person to join MTV as the brand continues its course of constant evolution,” said Stephen Friedman, President of MTV.
