MTV will support World AIDS Day with this year's theme of an “AIDS-Free generation is within our reach," by running interstitials throughout Dec. 1 on MTV, MTV.com, MTV2, mtvU and Logo TV.
MTV's award-winning sexual health campaign, It's Your (Sex) Life,will also re-launch its website Dec. 1 with new partners, as well as streamlined resources.
The campaign gives guidance from an advisory board of those from Advocates for Youth, Love is Respect, National Coalition for Sexual Health, Planned Parenthood Federation of America and The National Campaign to Prevent Teen and Unplanned Pregnancy, and founding partner Kaiser Family Foundation.
Logo TV is also set to go red for World AIDS Day with special programming and stories about the impact of AIDS on the LGBT community. Lifebeat, Music Fights HIV/AIDS and mtvU have joined for the #MusicFightsAIDS campaign as well.
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