MTV Hits To Be Rebranded NickMusic

Viacom continued its digital channel rebranding efforts Tuesday as MTV Hits will be re-tuned into a Nickelodeon-branded, kids-targeted music video channel.

The NickMusic service will launch Sept. 9 and will feature a Nickelodeon-curated lineup of top 40 pop music videos from top artists targeted to the under 18 crowd, according to Nickelodeon.

The channel will also feature artist-hosted programming block as well as long-form concert specials and series, including TeenNick Top 10.


MTV Hits, which launched in 2002, currently offers music video programming.

The network is the most recent Viacom-owned digital channel to be rebranded. Earlier this month VH1 Classic was rebranded into MTV Classic, featuring vintage MTV programming from the 1990s.

In February MTV’s Palladia channel was renamed MTV Live, while VH1 Soul was rebranded BET Soul last December. 

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.