Skip to main content

MTV Hits To Be Rebranded NickMusic

Viacom continued its digital channel rebranding efforts Tuesday as MTV Hits will be re-tuned into a Nickelodeon-branded, kids-targeted music video channel.

The NickMusic service will launch Sept. 9 and will feature a Nickelodeon-curated lineup of top 40 pop music videos from top artists targeted to the under 18 crowd, according to Nickelodeon.

The channel will also feature artist-hosted programming block as well as long-form concert specials and series, including TeenNick Top 10.


MTV Hits, which launched in 2002, currently offers music video programming.

The network is the most recent Viacom-owned digital channel to be rebranded. Earlier this month VH1 Classic was rebranded into MTV Classic, featuring vintage MTV programming from the 1990s.

In February MTV’s Palladia channel was renamed MTV Live, while VH1 Soul was rebranded BET Soul last December.