Lucia Ballas-Traynor has joined MTV Networks in the newly created position of general manager of Hispanic-targeted services MTV Español and VHUno.
Ballas-Traynor had been senior vice president of Hispanic marketing at IDT Corp.
In her new role, she will work with the MTV: Music Television and VH1 teams to help build premier destinations for Hispanic audiences, overseeing all aspects of the business including development of enhanced programming and marketing, strategizing future growth and distribution and managing ad-sales and business operations.
Ballas-Traynor will be based at MTVN's New York headquarters and report to both VH1 president Christina Norman and MTVN Music Group executive VP and chief operating officer Rich Eigendorff.
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