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MTV To Aid Hurricane Sandy Victims During Spring Break

MTV during Spring Break this March will bring 50 college students together to help rebuild the areas affected by Hurricane Sandy as part of partnership with the United Way and mtvU.

MTV’s  “Spring Fix” initiative will feature 50 students chosen by the network to work during the week of March 17-23 to help rebuild the areas of New York and New Jersey devastated by the October storm, according to network officials.  All of the “Spring Fix” activities – MTV cameras will capture the work done by the students as well as celebrities and politicians -- will air during a special “Spring Break” themed week on MTV, mtvU and MTV2.

To thank the 50 students for their service and raise funds for the United Way, Six Flags Great Adventure in Jackson, New Jersey will host a “Spring Fix” concert on March 23, said network officials. Additional details on the “Spring Fix” concert and performers to be announced at a later date. 

 “We’re thrilled to partner with our audience and United Way to provide desperately needed help to communities in need following Hurricane Sandy,” said Stephen Friedman, President of MTV in a statement.  “These young people are skipping the typical spring break parties to give back, and we’re honored to spotlight their work across our network.” 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.