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MSLO Names Lisa Gersh President, COO

Martha Stewart Living Omnimedia has named Lisa Gersh president and COO, while Martha Stewart is expected to rejoin the board of directors.

Effective June 6, Gersh will oversee day-to-day operations and report to executive chairman and principal executive officer Charles Koppelman. The move also creates a succession flan for Gersh that anticipates her becoming CEO within 20 months, and join the board of directors as well.

Stewart is expected to rejoin the board of directors in the third quarter of this year.

Gersh was the co-founder of Oxygen Media, and served as president and COO from its inception until 2007, when it was bought by NBCU. She continued with NBC, most recently as president of strategic initiatives.

MSLO also announced Wednesday that global investment/advisory firm Blackstone Advisory Partners will be retained to look into partnerships and other opportunities.

Read more at B&C here.