MSG Shorts Kicks Off Tonight With 'Sneaker Shopping'
MSG Network is kicking off its "MSG Shorts" programming block tonight (Oct. 27) with an episode of the Complex Networks online series Sneaker Shopping, featuring Logic (pictured), after the postgame show that follows the New York Knicks game against the Brooklyn Nets. The hourlong block of short-form programming (2 to 20 minute segments) is new and will feature original and acquired content, such as this licensing deal with Complex Networks, along with player interviews and behind-scenes footage.
Other Sneaker Shopping episodes slated to air after certain Knicks and New York Rangers' coverage include ones with Allen Iverson, Jimmy Butler, Deion Sanders and the Ball Family, the networks said. Tonight's launch episode is scheduled to start at approximately 10:30, MSG said. (An earlier version of this item had the incorrect time.)
Complex Networks, whose other programming includes Hot Ones, is owned by Verizon and Hearst and provides shows for sites such as Rated Red and Verizon's Go90 mobile service. It recently struck a deal with Fuse Media that will see a 90-minute programming block start on the Fuse TV channel in November.
The sneaker-centric profile show is hosted by Complex Networks' VP of content strategy Joe La Puma and averages "nearly 2 million views per episode on Complex.com and YouTube."
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