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Millionaire 's millionaire brings viewers

Buena Vista Television's Who Wants to Be a Millionaire awarded its first
million-dollar prize and, in return, won its highest rating ever, a 4.5 in
households Feb. 18.

That number drove the show's weekly average up 9 percent to a 3.7.

While Millionaire did well that week, it wasn't
helped by the President's Day blizzard because stations largely pre-empted the
show to air news.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.