Millionaire 's millionaire brings viewers

Buena Vista Television's Who Wants to Be a Millionaire awarded its first
million-dollar prize and, in return, won its highest rating ever, a 4.5 in
households Feb. 18.

That number drove the show's weekly average up 9 percent to a 3.7.

While Millionaire did well that week, it wasn't
helped by the President's Day blizzard because stations largely pre-empted the
show to air news.

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.