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Millionaire 's millionaire brings viewers

Buena Vista Television's Who Wants to Be a Millionaire awarded its first
million-dollar prize and, in return, won its highest rating ever, a 4.5 in
households Feb. 18.

That number drove the show's weekly average up 9 percent to a 3.7.

While Millionaire did well that week, it wasn't
helped by the President's Day blizzard because stations largely pre-empted the
show to air news.