Hyping its Xbox 360 gaming console as "the entertainment center of the living room," Microsoft announced that it has struck new partnerships with nearly 40 content owners and pay-TV operators worldwide, including HBO, Bravo, Syfy, NBC's Today, Comcast and Verizon in the U.S.
Both Comcast and Verizon separately announced their Xbox hookups Tuesday. The cable operator plans to make several thousand video-on-demand titles available via the console, while FiOS TV subscribers will be albe to access a selection of 26 live TV channels.
Internationally, new Xbox pay-TV partners include: Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.