MediaZone Jumps into RWC Scrum

By Michael Malone
( Broadcasting & Cable )
published

Broadband channel MediaZone is partnering with the International Rugby Board (IRB)  to offer all World Cup  matches online. Titled RWCPlus, the broadband feed sells for $49.99 and goes live July 31st. RWCPlus will show all 48 rugby matches on a 24-hour delay, along with live audio feeds, previews, highlights and archived footage.


The Rugby World Cup kicks off September 9 and features the top 20 national teams in the world. It takes place in France.


“As part of our ongoing efforts to make Rugby World Cup 2007 readily available to all fans worldwide, RWCPlus provides global broadband access to complement our unprecedented broadcast coverage at a very affordable price,” said IRB CEO Mike Miller.


U.S. rugby fans can also watch the action on broadband, satellite or on cable pay-per-view through Setanta Sports. MediaZone has partnerships with Wimbledon, the New York City Marathon and the Indianapolis 500.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.