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Media Storm Expands DirecTV Advanced Media Deal

Media Storm has renewed an eight-figure advertising-revenue producer deal to use DirecTV for interactive TV and advanced advertising applications, the company said Tuesday.

The renewal allows Media Storm to continue its work of blending traditional 30-second spots with advanced-ad opportunities.

Tim Williams, Media Storm co-founder and managing partner, said the eight-figure DirecTV renewal underscores the agency’s commitment to being a leader in iTV and other advanced advertising applications.

“Where there is iTV capability you’ll find Media Storm in a big way,” Williams said in a prepared statement. “DirecTV is one of several media platforms in which we are applying our five-plus years of iTV experience.”

Media Storm has recently run DirecTV iTV campaigns for clients Food Network, HGTV, SPEED, WE tv, NFL Network and Magnolia Pictures.

“Simply put, Media Storm is one of our strategic partners that truly gets iTV,” Robert Riordan, DirecTV’s senior vice president of ad sales, said in a prepared statement. “It is impressive to see how Media Storm leverages DirecTV with new applications to reach our customers and connect with them like never before. We look forward working with them on behalf of their clients in 2009.”

Media Storm is currently using DirecTV applications for DirecTV Plus, DVR Showcases, TiVO Showcases, IPG, Guide Banners, DAU-Dynamic Ad Units, Record Reminds, SAU-Static Ad Units, RFI (Request For Information) and short-form and long-form content sampling.

The agency will also be testing all new DirecTV product launches in 2009 that take viewers more easily into richer content experiences.