McGuire leaves UPN for rival WB

The former top public-relations executive at United Paramount Network is now
heading up rival The WB Television Network's publicity efforts.

Paul McGuire, who left UPN earlier this year, has been named senior vice
president of network communications at The WB. McGuire essentially replaces Brad
Turrell, who announced last week that he was moving to Atlanta to become
executive vice president of corporate communications at Turner Broadcasting
System Inc.

McGuire had been senior vice president of media relations at UPN for the past
three years.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.