Mayweather-McGregor PPV Buys Fall Short Of Record

Showtime and UFC’s Aug. 26 Floyd Mayweather-Conor McGregor pay-per-view event drew 4.3 million buys, falling just short of the all time industry record, Showtime confirmed Thursday.

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The fight, which pitted undefeated former boxing champion Mayweather against UFC MMA champion McGregor, finished second behind the 4.6 million buys garnered by the May 2015 Mayweather-Manny Pacquiao fight, but dwarfs the 2.48 million buys garnered by the May 2007 Oscar De La Hoya-Mayweather fight, which in now in third place. 

The Mayweather-McGregor buy count includes purchases from traditional television distribution as well as buys from online portals from Showtime and the UFC, said Showtime.

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R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.