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`Mary, Mary’ Season Debut Belts Out Demo Ratings Highs

We tv’s gospel-themed reality series Mary Mary struck a chord with key demo groups in its March 5 season four premiere, the network said Tuesday.

The series, which follows the lives of the gospel music duo, averaged 1.3 million viewers in its season four premiere, which was on par with the show’s season three debut last year.

The show did post double digit increases among key groups compared to its season three debut including among adults 18-49 (up 27%), adults 25-54 (up 31%), women 18-49 (up 28%) and women 25-54 (up 34%), said network officials.

The episode was also the most watched cable telecast among all key African-American demos for the night, said WE.

 “We’re thrilled with the performance of Mary Mary and excited that our viewers continue to enjoy these genuine stories,” said Marc Juris, WE tv’s president in a statement.  “This season’s growth is a testament to the personally emotional and dramatically charged stories that Erica and Tina share, and which are the hallmarks of our unscripted series centered on authentic relationships and real life drama.”