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Martha Stewart Living Omnimedia Taps Darby As GM

Martha Stewart Living Omnimedia, Inc. has added two new hires to its television division, with Geoffrey Darby joining as general manager and Michael Morrison as executive producer of The Martha Stewart Show.

Effective immediately, Darby will report directly to Lisa Gersh, president and COO, MSLO. Morrison, reporting to Darby, joins The Martha Stewart Show as it enters its seventh season and second on the Hallmark Channel on Sept. 26.

"I've worked with Geoffrey for many years and have been consistently impressed by his creativity, his insights and his leadership skills," said Gersh. "I am pleased that he has joined our team and I know he will make significant contributions to the development of our television footprint. Michael has deep experience as a talented and accomplished producer and development executive. I am confident that together, Geoffrey and Michael will bring new dimension and energy to our television programming and help the business to realize its full potential."

Darby joins MSLO from The Weather Channel, where served as executive vice president of programming. Prior to that, he was president of production at Oxygen Media.

Morrison previously served as a programming consultant and executive producer at A&E, as well as creative and executive producer positions at MTV and Warner Bros.