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'Marriage Boot Camp' Premiere Sets Franchise Ratings Record

Friday’s season five premiere of WE tv reality series Marriage Boot Camp: Reality Stars drew a series record 1.4 million viewers (Live +3 Nielsen ratings), the network said Wednesday.

The series, which looks to fix the troubled marriages and relationships of reality stars including Kendra Wilkinson & Hank Baskett (Kendra on Top, The Girls Next Door), Mike “The Situation” Sorrentino & Lauren Pesce (Jersey Shore, The Sorrentinos) and  Aubrey O’Day & Travis Garland (Making the Band, Celebrity Apprentice, All About Aubrey), also drew nearly 1 million adults 25-54 and nearly 800,000 women 25-54, according to the network.

The May 31 premiere of Marriage Boot Camp: Reality Stars, hosted by marriage counselors Jim and Elizabeth Carroll, also ranked as the top series on Friday night in 2015, according to SocialGuide.

“Our goal with Marriage Boot Camp was always to create a new franchise for WE tv, so it is so gratifying to see the premiere of our fifth season – and third focused on reality TV couples – welcomed by viewers with these record ratings and strong social buzz,” said Marc Juris, WE tv’s president.  “We are so excited about these characters and relationships, including our own Kendra, and can’t wait to share the rest of this explosive season with fans.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.