The first full day of action in the 2014 NCAA Men's Basketball Championship posted the tournament's best first-day overnights since the tournament expanded to four telecast windows for the entire day in 1991.
Thursday's games averaged a 6.0 overnight HH rating across CBS, TNT, TBS and truTV, up 3% over last year's first full day. Thursday featured two upsets from a pair of 12-seeds in Harvard over Cincinnati and North Dakota State over Oklahoma (pictured), and a single-day tournament record four overtime contests.
Individually, the first daytime telecast window (noon-4:45 p.m. ET) rose 12% over last year to a 4.6 rating, while the second window (2:45-7:15 p.m. ET) drew a 5.4 rating. In primetime, the first window (6:45-10:30 p.m.) was up 4% from last year to a 7.7 and the late window (9:30 p.m.-1:45 a.m. ET) averaged a 6.2 rating.
The overall tournament average rating, including the "First Four," is a 5.6, up 8% from last year, and is also the highest rating for the tournament at this point in the event since 1991.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.