Magical Elves, NBC Universal Strike First-Look Deal

By John Eggerton
( Broadcasting & Cable )
published

NBC universal has signed an exclusive first-look deal with Magical Elves, the production company behind Top Chef and Project Runway on NBC U-owned Bravo. The deal means that the producers of Project Runway will not follow the show as it migrates to Lifetime this fall.

 The Magical Elves production team is led by producers Dan Cutforth and Jane Lipsitz. NBC will get first dibs on properties from the pair for broadcast, multichannel video or wireless platforms. In addition, they will be able to work on projects developed by NBC Universal. 

NBC says the pair will not be confined to reality, but may produce scripted TV shows and straight-to-digital fare.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.