Maggie Malina Named Head of Scripted Programming at MTV, VH1

Maggie Malina has been named senior vice president and head of scripted for MTV and VH1.

Malina, who had been head of scripted for VH1 only, will continue to report to Amy Doyle, general manager of MTV, VH1 and Logo Group, and will continue to work out of New York.

In her previous role at VH1, Malina launched some of the network’s biggest successes including Hit the Floor, Single Ladies and CrazySexyCool: The TLC Story. She’s also responsible for its critically acclaimed new hit series The Breaks and the upcoming Daytime Divas starring Vanessa Williams.

Malina’s history with Viacom started at MTV where she oversaw original movies. She later was executive producer for MTV’s first original movie trilogy My Super Psycho Sweet 16.

“Maggie is an exceptional creative with an ability to predict pop culture hits,” Doyle said. “Her expertise in producing seminal young adult stories will serve as the perfect complement to our robust slate of live and unscripted content.”

Read more at broadcastingcable.com.

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.