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MADD about Dateline

Dateline NBC took top broadcast honors in Mothers Against Drunk Driving's
first annual media awards, scheduled to be handed out Thursday in Washington, D.C.

The awards go to electronic and print media coverage that advances MADD's
goals of preventing underage drinking and drunk driving and assisting victims
and their families.

Dateline won the "Award of Excellence" for its one-hour special, "Sudden
Impact: The Ripple Effects of Drunk Driving."

Other broadcast award winners were NBC/Wolf Productions' Crime &
; ABC/David E. Kelley Productions' The Practice;
city of Greensboro, N.C., Channel 13 (city government cable channel); KDFW(TV)
Dallas; Hispanic Broadcasting Corp., San Diego; WFUV-FM New York; Radio Unica, San
Diego; and KNVO(TV) McAllen, Texas.

"The media is pivotal in helping us to educate the public about the dangers of
drunk driving and underage drinking," MADD president Wendy Hamilton said.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.