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`Mad Men' Delivers 2.9 Million Viewers In Season Four Premiere

Nearly 3 million viewers tuned into Sunday night's season four premiere
episode of AMC'sdrama series Mad Men
The Matt Weiner-produced series drew 2.9 million total viewers, a 5% increase compared to the 2.8 million viewers the series generated for last summer's season three premiere and a 61% increase compared to the 1.8 million viewers the series averaged during its season three campaign, according to AMC. 

The series has now posted audience increases for its season premiere episodes in each of its first four campaigns.
Mad Men, which has won consecutive Emmy Awards for best drama series, also garnered a 2.3 household rating for its season four premiere telecast -- an increase of 10% from the show's season three premiere and 62% over the overall season three numbers, said AMC.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.