Living Fine at Scripps

Chad Youngblood, 36

Fine Living

Since joining Fine Living as general manager in 2005, Chad Youngblood has led the network to a new brand logo and a renewed focus on informational programming. Two years later, the network continues to see substantial growth in household subscriber numbers and advertising sales.

“This is one of the most thrilling times to be involved in the cable industry — with sea-change size shifts in how we deliver content and how we make money,” said Youngblood. “The industry that revolutionized television itself is deeply impacted by new and exciting content delivery systems, and I love being on the front lines of trying to figure it all out.”

Prior to Fine Living, Youngblood was vice president of on-air promotion at HGTV, where he co-founded AdSmart, a unit that customizes integration options for advertisers.

Youngblood is also credited with helping to refresh HGTV’s brand identity.

During his first year at Fine Living, Youngblood was instrumental in refining content to focus on “doing more with your time and money.” In step with the new strategy, he made use of Scripps’ online comparison shopping service, Shopzilla, to identify consumer needs, resulting in an online and on-air programming component — American Shopper — and a key programming segment, “Smart Shopping Weekends.”