Litton to Distribute Storm Stories

By ( Broadcasting & Cable ) published

Syndicator Litton Entertainment has signed on as the distributor of off-Weather Channel series, Storm Stories.

The half-hour syndicated hybrid news/entertainment unscripted series is about nature's fury, but it is also about localized programming that allows the station to brand the show via cut-ins from the local weather anchor and local news updates.

 The show has been a winner for Weather Channel, boosting time period delivery for the key news 25-54 demo by 67% in prime time.

The show is hosted by Weather Channel anchor Jim Cantore.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.