TV One's April 8 two-episode debut of reality series LisaRaye: The Real McCoy drew nearly 1.6 million viewers and set audience records for the African-American targeted network.
The series, which follows the life of actress and former First Lady of the Turks and Caicos LisaRaye, drew a 1.0 household rating and 514,000 viewers, a network record for an original series. A subsequent second episode of the series performed even better, averaging a 1.2 household rating and delivering 608,000 households.
Among African-American households, the 9:30 p.m. episode posted a 7.8 rating, and the 9 p.m. premiere telecast posted a 6.3 rating. Overall, 1.6 million total viewers viewers tuned into the back-to-back premiere episodes as well as two repeat telecasts of the shows, according to network officials.
"We felt from the beginning that LisaRaye's amazing life story, coupled with her unusual candor, style, beauty and determination, was something that would resonate with our audience, and we're delighted that we were proved right," said Toni Judkins, TV One senior vice president of original programming, in a statement. "The good news is, our viewers have a lot more of LisaRaye to look forward to, and we're confident that she -- and the show -- will continue to deliver for them."
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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